Since there’s enough praise out there (including our own!) for the GDPR’s positive impact on our daily lives and the manner in which EU residents are enjoying their newly acquired rights, we thought this anniversary calls for a critical reflection on the things that we believe have backfired. How are…

(Note: I expect this article to evolve as I find myself with more time to add to it or make it more digestible. Updates will be dated and marked as such.) Back in 2017 I started putting together a plan for what I believed would be the future of marketing…

En 2018 lanzamos Consent Manager, una extensión de navegador que eliminaba automáticamente los faldones de cookies más comunes en los primeros meses de adecuación a la nueva definición de “consentimiento válido” recogida en el RGPD. …

[Edited on November 10th 2022 to add recent Brave and Ghostery updates] Back in 2018 we released a browser add-on that automatically removed some of the (then) most common consent banners. An additional feature would flag websites that, despite such “refusal by omission”, still served non-exempted cookies*. Why would we…

Earlier this month I wrote a summary of the ideas laid out during ExchangeWire’s ATS Madrid, together with my own conclusions. I am re-publishing it here in a slightly shorter form. Let’s start with the one sentence that I found most descriptive of a gathering in which publishers, ad tech…

Hay una premisa que permite justificar la broma generalizada del “consentimiento informado” en internet. Lleva con nosotros desde tiempos inmemoriales, así que no me parece descabellado que siga alojada en el inconsciente de gestores de marketing, responsables de medios y profesionales de la publicidad digital en general. El consumidor disfruta…

There’s been much speculation about the consequences of last week’s decision against the IAB’s Transparency and Consent Framework (“TCF”) in the EU (issued by the Belgian Data Protection Authority, following prior consultation with all other national supervisory authorities). As it is also well-known, the TCF (now in its version 2.0)…

A survey is still a survey. — Asking people about their preferences (rather than inferring them) and then keeping them in a way that such people have no easy way to modify them or somehow stay in control has little to do with Zero-Party Data. This would qualify as “declared data” but remain First-Party Data while retained…

It is no coincidence that most digital advertising environments are quickly migrating towards cohort-based targeting and aggregated, anonymous reporting. …